NTegrity Financial
NTegrity Financial Group is a financial consulting firm that focuses on personal finance for individuals aged 16-55. They offer wealth management services to older individuals and educational services to their younger clientele.
Problem
Ntegrity Financial, a new entrant in the financial services industry, seeks to establish a strong and credible online presence to build trust with potential clients. As a startup, Ntegrity Financial needs a professional, user-friendly website that effectively communicates its core values of trust, professionalism, and innovation. The current lack of a comprehensive digital platform hinders their ability to attract and engage clients, showcase their services, and compete with established firms. The challenge is to design and develop a new website that enhances Ntegrity Financial’s brand identity, provides a seamless user experience, and fosters confidence among prospective clients.
Wireframes
The wireframes for this project were created as grayscale skeletons to provide a clear understanding of the website’s layout and structure before introducing color, imagery, or visual effects. Designed for a financial advisor, they focus on usability, logical content hierarchy, and streamlined navigation. These wireframes served as a foundational blueprint, helping to align on functionality and user flow without the distraction of design aesthetics. The final site remained clean and static, with no animations, staying true to the professional and straightforward tone of the brand.
Design
The final design for the website is an elegant minimalist spec that has a high-end feel through bold sophisticated colors and a clean font.
The color blue was used to give a sense of safety and credibility and paired with a softer font to emphasize the trustworthiness of the brand. By maintaining a simple design, we were able to create an easy user interface that is not intimidating. Large text and cards are used to clearly communicate value and simple buttons serve as bold calls to action.
The user is encouraged to contact the firm via the call to action at the bottom of the landing page.
This will give the company the opportunity to retain customers and provide them with more personal information about the brand.
Users are guided from the landing page to learn more about ways they can be served by the firm, whether they be an individual or another company. From there, they can learn briefly about ways that NTegrity Financial Group can assist them and take action by providing their email to be reached out to.
Having a plethora of information on the various pages allows users to gauge whether or not NTegrity is a good fit for them, and they are able to seamlessly transition from gathering information to making a decision.
Result
The newly designed website for NTegrity Financial has significantly enhanced the brand’s online presence, effectively communicating trust, professionalism, and innovation. The website’s sleek and modern design, intuitive navigation, and comprehensive content ensure an engaging user experience that aligns with the company’s values and mission.
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